Even industrial companies are joining the creator economy. Brands like Caterpillar and GE are using TikTok and YouTube to showcase innovation. Behind-the-scenes factory tours are racking up millions of views. LinkedIn is becoming a hub for thought leadership in manufacturing and logistics. Influencers are partnering with B2B brands to explain complex tech in simple terms. Content marketing is replacing traditional sales pitches. Authenticity and storytelling are key—audiences want real people, not polished ads. The result? Increased brand awareness, talent attraction, and customer engagement. In 2025, every brand is a media company.