Quibi launched in 2020 with billions in funding and Hollywood backing. Its mission: deliver “quick bites” of premium entertainment for smartphones. The idea was bold — short episodes designed for mobile viewing. Big names like Steven Spielberg and Chrissy Teigen joined. At launch, hype was massive, but cracks appeared quickly. The pandemic shifted viewing habits, with people stuck at home preferring long-form streaming. Quibi’s mobile-only model felt restrictive. It lacked social sharing features, making virality impossible. Despite star power, shows failed to resonate. Consumers balked at paying for short clips when YouTube and TikTok offered free alternatives. Within six months, Quibi collapsed. Billions evaporated, making it one of the fastest startup failures in history. Analysts cite poor timing, weak product-market fit, and lack of community. Quibi’s story is a cautionary tale: even with money and talent, ignoring user behavior is fatal. Today, Quibi is remembered as a spectacular flameout. It proved that mobile-first entertainment needs more than star power — it needs community, flexibility, and shareability. Quibi’s rise and fall highlight the dangers of building for investors instead of audiences. Its failure remains one of Silicon Valley’s most infamous.