JD.ID was the Indonesian arm of China’s JD.com. Launched in 2015, it aimed to dominate Southeast Asian e-commerce. With strong backing, JD.ID grew quickly, offering electronics, fashion, and more. It became a trusted brand, competing with Tokopedia and Shopee. But competition proved fierce. Local rivals adapted faster, offering better deals and logistics. JD.ID struggled to gain profitability. In 2023, JD.ID shut down, retreating from Indonesia. Its closure marked the limits of global expansion. JD.ID’s story shows that even giants can fail abroad. Localization, agility, and deep market understanding are critical. JD.ID remains a case study in globalization’s challenges. It highlights the importance of adapting to local consumer behavior. Today, JD.ID is remembered as a bold but failed experiment.